The Houston Business Directory was developed by InfoServe Media, LLC, a
Houston Web design business with measurable experience in driving traffic to online businesses.
All elements of the Houston Business Directory, including the domain name, META tags, body copy, and sparse graphics, were chosen to maximize the amount of traffic received from top-level search engines like Google, Yahoo!, and MSN Search. This traffic in turn results in a high number of
targeted click-throughs to sites listed in the Houston Business Directory.
Internal features of the site, such as direct response forms and JavaScripts, encourage repeat visits.
In addition, the default results for all categories are randomly displayed to ensure an even distribution of traffic among the listings.